2 Consumer Non-Cyclical Stocks Down on an Up Day

Through early afternoon trading on Thursday, August 11, 2011, these stocks are bringing down the Consumer/Non-Cyclical (NYSE:VDC) sector. Long time Wall St. Cheat Sheet readers know to watch stock prices because Technicals on the Stock Chart are Strong’ is one of the ‘T’s in our CHEAT SHEET investing framework.

Sara Lee Corp. (NYSE:SLE) is among the price losers in the sector today. Its shares are trading at $17.04, which is 21 cents (-1.6%) below the previous close of $17.31. Sara Lee Corp is a global consumer-goods company, manufacturing and marketing a range of high-quality branded meats, bakery, and beverage products.

Stock Price Performance: During July 12, 2011 to August 9, 2011, the stock price had dropped $1.47 (-7.6%) from $19.36 to $17.89. The stock price saw one of its best stretches over the last year between March 17, 2011 and March 29, 2011 when shares rose for nine-straight days, rising 7.5% (+$1.24) over that span. It saw one of its worst periods between September 20, 2010 and September 28, 2010 when shares fell for seven-straight days, falling 4% (-56 cents) over that span.

Flowers Foods, Inc. (NYSE:FLO) is one of the sector losers in price today. Its shares are trading at $20.52, down 5 cents (-0.2%) from a previous close of $20.56. Flowers Foods, Inc. is a producer and marketer of packaged bakery foods for retail and foodservice customers. It consists of two business segments: direct-store-delivery and warehouse delivery.

Stock Price Performance: During July 13, 2011 to August 10, 2011, the stock price had dropped $2.23 (-9.8%) from $22.79 to $20.56. The stock price saw one of its best stretches over the last year between September 27, 2010 and October 6, 2010 when shares rose for eight-straight days, rising 4% (+64 cents) over that span. It saw one of its worst periods between September 2, 2010 and September 17, 2010 when shares fell for 11-straight days, falling 4% (-67 cents) over that span.

More from The Cheat Sheet