2 Retail Sector Stocks Getting Dumped This Afternoon: SHLD, AEO

Through most of the trading day on Friday, September 16, 2011, these stocks are bringing down the Retail (NYSE:XRT) sector. Long time Wall St. Cheat Sheet readers know to watch stock prices because Technicals on the Stock Chart are Strong’ is one of the ‘T’s in our CHEAT SHEET investing framework.

Sears Holdings Corporation (NASDAQ:SHLD) is one of the sector losers in price. Its shares are trading at $61.78, down 53 cents (-0.7%) from the previous close of $62.24. Sears Holdings Corporation is a retail conglomerate with full-line and specialty retail stores in the United States and Canada. It is the holding company of Kmart Holding Corporation and Sears, Roebuck and Co. Its three reportable segments are Kmart, Sears Domestic and Sears Canada.

Stock Price Performance: From July 19, 2011, to September 14, 2011, the stock price had fallen $17.41 (-22.9%) from $75.89 to $58.48. It saw one of its worst periods between March 30, 2011 and April 8, 2011 when shares fell for eight straight trading days, falling 6.1% (-$5.07). The stock price saw one of its best stretches over the last year between February 7, 2011 and February 11, 2011 when shares rose for five straight trading days, rising 9.9% (+$8.19).

Shares of American Eagle Outfitters Inc. (NYSE:AEO) are trading at $11.41, down 13 cents (-1%) from the previous close of $11.53. American Eagle Outfitters, Inc. is a retailer that designs, markets and sells its own brand of high quality, on-trend clothing, accessories and personal care products at affordable prices while targeting 15 to 25 year-old customers.

Stock Price Performance: From July 19, 2011, to September 14, 2011, the stock price had fallen $2.75 (-20.1%) from $13.69 to $10.94. The stock price saw one of its best stretches over the last year between November 1, 2010 and November 8, 2010 when shares rose for six straight trading days, rising 5.7% (+85 cents). It saw one of its worst periods between February 16, 2011 and February 24, 2011 when shares fell for six straight trading days, falling 5.3% (-83 cents).