3 Buzzing Social Media Stocks: Facebook Finds a Fan, Groupon’s New Buy, LinkedIn’s Huge Goals
Facebook (NASDAQ:FB): Macquarie continues to expect in-News Feed video ad units to be a meaningful advertising opportunity for Facebook, despite reports of launch delays. The analyst believes that Facebook continues to refine the concept and address user concerns, and it expects the launch by the end of 2013 or early 2014. Facebook remains a top pick and is Outperform rated, with the price target on the shares increased to $49 from $40.
Groupon (NASDAQ:GRPN): Groupon has purchased Blink, a Spain-based service that allows last-minute travel deals through both its website and mobile application from 2,000-plus hotel partners in eight different European countries. The company’s programs will be rebranded as Blink by Groupon, although the unit will continue to operate independently.
LinkedIn (NYSE:LNKD): LinkedIn CEO Jeff Weiner has big plans for his networking site. Huge ones, actually. “Our longer-term vision is … to build the world’s first economic graph … to visualize every economic opportunity in the world, every skill required to obtain those opportunities,” he said, adding that he one day hopes the site will host a profile for every one of the world’s 3 billion working people and its entire store of companies and higher education institutions. Facebook, by comparison, had 1.1 billion users as of May.