3 Buzzing Social Media Stocks: Facebook Tries Trends, Zynga’s Farm Expansion, Pandora Stands Strong
Facebook (NASDAQ:FB): In the wake of allowing users to include hashtags with their Facebook posts, the social media site has rolled out the first trial of a trending topics section that lists the most popular topics as measured by a hashtag. This brings it one step closer to emulating many of the features of Twitter, which itself earlier this week launched a feature by which users can have conversations with each other if they show interest in each others’ tweets.
Zynga (NASDAQ:ZNGA): Zynga announced that the latest expansion to its popular Farmville game franchise will be available starting in September. The expansion, named after the Appaloosa River, allows gamers to cultivate crops in the water and to breed animals such as ducks and water buffalo. Zynga hopes that news about the expansion to its most successful franchise can boost share prices, which have been steadily declining since March.
Pandora (NYSE:P): According to a report by IBISWorld, Pandora is slated to be the dominant player in the Web radio industry in the coming years. Despite potential competition from services like iHeart Radio and the soon-to-be-launched iTunes Radio, the report says that Pandora will continue to hold the lion’s share of the market because of its established position among current users. The report also cited strong growth in the Web radio industry as another plus for Pandora.