3 Buzzing Social Media Stocks: Facebook’s Engagement Grows, Zynga’s Expected Loss, and LinkedIn Invites More Sponsored Content

Facebook (NASDAQ:FB): U.S. engagement has continued to expand, according to data from comScore, which means U.S. smartphone users spent 225.4 billion minutes on Facebook in the second quarter, more than twice the 111.4 billion minutes estimated for the second quarter of 2012. Though the grow rate itself has actually slowed since last year, minutes still rose 9.3 percent month-over-month in May, helped by an extra day, and 5.8 percent month-over-month in June, with one less day.


Zynga (NASDAQ:ZNGA): Despite recent wins — like a new CEO, more mid-core game presence, and its gambling endeavors — Zynga is still expected to book a wider loss than a year ago when it reports its second quarter earnings on Thursday. The company faces a continued lack of profitability, stagnant top-line revenue and questions about what comes next, ValueWalk says.


LinkedIn (NYSE:LNKD): To further expand its revenue opportunities, LinkedIn is inviting companies to purchase advertising that will be appearing on users’ news feeds. The marketing content will be visible on desktop PCs, as well as on smartphones and tablet devices, and will clearly be marked “sponsored,” appearing in the member’s homepage feed along with organic posts from their network and the companies that they already follow, said David Hahn, vice president of product management at LinkedIn, in a company blog post.


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