3 Buzzing Social Media Stocks: Facebook’s New Hire, Yelp Gets a Boost from MKM, and LinkedIn Foregoes the Resume
Facebook (NASDAQ:FB): Facebook hired former Motorola Mobility (NASDAQ:GOOG) marketing chief Gary Briggs to be its latest executive in charge of marketing efforts, replacing replacing Vice President of Product Marketing Eric Antonow. Briggs — who has worked for Google and other high-profile firms — will be in charge of ”branding and marketing efforts for all Facebook constituencies of users, developers and potential consumers of new products,” Ad Age reports.
Yelp (NYSE:YELP): MKM Partners has raised its price target for Yelp to $71, citing higher margin assumptions. The firm keeps a Buy rating on the company, and said it sees no reason to sell the stock following the recent rally.
LinkedIn (NYSE:LNKD): LinkedIn now allows users to apply for jobs via its mobile platform, and with no resume needed — a relief for those applying via their handset. “People who choose the mobile option will be guided through a short process that prompts them to review and update their professional social-networking profile,” CNET reports. “LinkedIn will then deliver the pseudo application, with the profile standing in for a more traditional resume, to the employer in question.”
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