3 Buzzing Social Media Stocks: Goldman on Facebook Videos, LinkedIn’s Stellar Growth, Yelp Strikes Back
Facebook (NASDAQ:FB): Goldman views video as a significant opportunity for Facebook and as a compelling proposition for brand advertisers. The firm reiterates its Buy rating and raised the price target on the shares from $46 to $52 in order to bring the multiple in line with peers.
LinkedIn (NYSE:LNKD): LinkedIn’s shares have experienced an incredible streak of sturdy gains, surging past $250 and besting SaaS powerhouse Salesforce.com in market capitalization ($32.56 billion to Salesforce’s $29.59 billion). LinkedIn’s shares began the year at $112.50; continued growth, including the new addition of university pages to draw in younger users, has seen the shares more than double since then.
Yelp (NYSE:YELP): While many businesses have been exposed for writing fake reviews of itself on Yelp’s platform, some public shaming and a slap on the wrist were usually the extent of the blowback. Now, it seems Yelp is taking matters a bit more seriously, and is suing a law firm — ironically enough — for faking its own Yelp reviews. The site also alleges that the McMillan law firm participated with a group of other San Diego law firms to “trade” favorable reviews.