3 Buzzing Social Media Stocks: Groupon Buys SideTour, Facebook’s Latest Data Scheme, Zynga’s New ‘Ville

Groupon Inc. (NASDAQ:GRPN):  Groupon announced Wednesday that it purchased SideTour, the owner of a marketplace for booking and selling access to local activities and events, though further terms were undisclosed. Groupon said that SideTour ”currently offers more than 500 public and private events with more than 400 hosts using the platform,” while Seeking Alpha notes that its events tend to be high-scale, with an average size of 12 attendees and a list of hosts including “chefs, artists, Olympic medalists, casting directors and sommeliers.”


Facebook (NASDAQ:FB): A new report has shed light on a new program that involves Facebook providing more insight to advertisers into user activities through its network. Facebook told Reuters that it has started giving major advertisers in the telecom industry information on users who have switched carriers or devices after seeing an ad on its service. ”We have the ability to understand how the ads actually influenced the device that somebody had, and all that data sits within Facebook,” Facebook insights group head Brad Smallwood said.


Zynga (NASDAQ:ZNGA): Zynga has rolled out CastleVille Legends on the iOS platform, a game in which players can build their own fantasy kingdom; the game feeds from the basic framework the studio’s monumental FarmVille was based on. Currently available for the range of iOS devices, the game will soon be offered on the Android and Amazon Appstore as well.


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