3 Buzzing Social Media Stocks: Groupon Plods Towards Turnaround, Facebook Brings Video to Instagram, and LinkedIn’s Influencers Pay Off
Groupon (NASDAQ:GRPN): Morgan Stanley believes that it is seeing the early stages of a turnaround at the company, and thinks that Groupon can sustain Q1 North American momentum as customer growth remains healthy and mobile and pull distribution drive growth. The firm points out that international is better, but remains an overhang. Shares are Equal Weight rated.
Facebook (NASDAQ:FB): Instagram will soon be able to handle video clips in addition to pictures, TechCrunch is reporting. The addition would go head-to-head with Twitter’s Vine app, which allows users to take and share six-second clips via its own network, Twitter, and Facebook. Popularity of Vine has jumped recently, spurring Facebook’s interest in getting in on the new media sharing format.
LinkedIn (NYSE:LNKD): In efforts to boost its content offerings and make the site more appealing (thus encouraging more people to spend greater periods of time on the site), LinkedIn’s Influencer initiative — high profile people who are chosen by LinkedIn to share their thoughts and musings with the site’s 225 million members — seems to be working, too. Visitors viewed 63 percent more pages in the first quarter of 2013, ending in May, than they did in the quarter a year earlier, according to the earnings report.
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