3 Buzzing Social Media Stocks: Groupon’s Property Buy, Facebook’s Ad Growth, and LinkedIn Ranks First
Groupon (NASDAQ:GRPN): Groupon shares are trading up slightly as CEO Eric Lefkofsky says that the company is looking to buy at least three warehouses to support its direct e-commerce sales and fulfillment efforts. A Kentucky facility has already been singled out for acquisition while e-commerce sales have been ramping up. Though sales are increasing, Groupon’s margins have been sagging; Lefkofsky says that the warehouse purchases will help to expand them.
Facebook (NASDAQ:FB): Facebook is expected to grab roughly 15.8 percent of the mobile ad market this year, at least according to eMarketer. That’s up from 5.35 percent last year, and, overall, eMarketer expects the whole mobile ad market to grow 89 percent in 2013 to $16.65 billion. Facebook’s mobile ad growth is due to “a torrent of ads into the news feed in its mobile apps” that are disguised as legitimate news feed items, discouraging people from tuning them out.
LinkedIn (NYSE:LNKD): A new poll from RSW/US reveals that 46 percent of 300 agency executives described LinkedIn as the “most important” social media vehicle for generating new business leads, AdWeek reports, well above blogging (24 percent), Facebook and Twitter (both at 14 percent), and Google (2 percent). This is likely due to the fact that LinkedIn “requires the least amount of effort to maintain and use effectively,” Mark Sneider, president of RSW/US said. “All I have to do is to invite somebody into my network and now I have a network.”