3 Media Stocks in Focus: Disney’s Film Strategy, Time Warner’s Triumph, CBS’s Twitter Deal
Walt Disney Co. (NYSE:DIS): The House of Mouse continues to move its movie strategy away from big high-risk, high-return tentpole films and instead rely even more heavily on franchise films from Lucasfilm and Marvel Entertainment, Seeking Alpha notes, adding that “the top brass at Disney will increasingly seek to avoid any costly mistakes, a plan that could mean pushing out the release window of even more films and some box office revenue as a result.” Disney just recently ended its ongoing partnership with producer Jerry Bruckheimer.
Time Warner Inc. (NYSE:TWX): Time Warner’s HBO won the most primetime EmmyS this year, taking home an additional 27 trophies to add to its collection, including awards for Veep, The Newsroom, and Boardwalk Empire. Time Warner also racked up a trophy for the Liberace movie, Behind the Candelabra.
CBS Corp. (NYSE:CBS): CBS announced details about its partnership with Twitter by which videos from the network can be embedded into tweets as part of Twitter’s Amplify feature. While a good amount of the work to date with Amplify and networks has involved sports, CBS was optimistic that Twitter could form a decent part of its marketing campaign for its new fall lineup.
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