3 Buzzing Social Media Stocks: Facebook’s Ad Balance, Pandora Talks iTunes, Wunderlich Likes LinkedIn
Facebook (NASDAQ:FB): Facebook is trying to enhance its ad buying process by introducing measures for ad buyers to track results and by making it easier for small businesses to display ads through Facebook. The company is rumored to be collaborating with Nielsen Holdings (NYSE:NLSN) in order to develop a way to measure user numbers on mobile devices as Facebook continues to try and balance how it implements ads into mobile devices without harming the user experience there.
Pandora Media (NYSE:P): Tim Westergen, Pandora’s founder, thinks that Apple’s (NASDAQ:AAPL) iTunes Radio will have only a modest impact on his streaming service, due to half of Pandora’s user base being based on non-Apple devices. However, iTunes Radio has seen 11 million users since launching on September 18. W hile Pandora has 72 million active listeners, CNET has given superior reviews to iTunes Radio, labeling it better than the incumbent streaming service, as it has more music, less commercials, and more relevant music selections. Westergren added that Pandora will benefit from Apple’s foray into the radio service business by helping driving down the costs paid to the music industry.
LinkedIn (NYSE:LNKD): Wunderlich has raised its estimates for LinkedIn, saying that the professional networking site’s Talent Solutions unit should continue to outperform growth expectations in the third quarter. The firm has raised its price target for LinkedIn to $280 from $250 and has kept a Buy rating on the stock.
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