4 Consumer Stock Stories Creating a Buzz Today

 J.C. Penney & Co. (NYSE:JCP): Closing price $17.13

J.C. Penney shares have been reiterated by TheStreet Ratings as a Sell, with a ratings score of D. Weaknesses of the retailer may be seen in areas such as its deteriorating net income, disappointing return on equity, overall high debt management risk, low profit margins, and a weak operating cash flow. The report also says that the company — based on the change in net income year-over-year — has significantly underperformed versus the S&P 500, as well as the Multiline Retail industry. Net income has decreased by a whopping 113.5 percent year-over-year, falling from -$163.00 million to -$348.00 million.

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JCP

Target Corp. (NYSE:TGT): Closing price $72.07

Target wants to reach the coveted young shoppers who are addicted to social media, aiming a mini reality-TV show at them before they go back to school. Beginning Monday, and lasting for for four days, the corporation will stream online the activities of five college-age personalities dwelling in a fake five-room dorm built in a parking lot close to UCLA. The five actors were recruited based on their proven social media expertise and YouTube followings. The concept is that viewers could purchase items featured in each dorm room by simply clicking on them.

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TGT

Green Mountain Coffee Roaster Inc. (NASDAQ:GMCR): Closing price $72.01

The specialty coffee brewer has launched its latest Keurig BOLT Café Brewing System, which can brew a 64-ounce pot of coffee in under two minutes. Employing this innovation, Keurig brewers may enter a new phase in its higher volume batch-brewing capacity. The new brewer overcomes the deficits of conventional batch brewing systems, aiming for medium to large offices, a potential market for premium brewing systems since coffee there is generally brewed in mass volumes.

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GMCR

Priceline.com Inc. (NASDAQ:PCLN): Closing price $902.05

The investment bank Jefferies has raised its price target on Priceline shares to $1,005 from $860 and kept its Buy rating, explaining that it anticipates a second-quarter beat. However, on Tuesday, shares closed down a bit over 1 percent, near $905. In a research report, Jefferies said that the quarter’s traffic trends imply continued solid performance from Priceline, and its hotel-booking division Booking.com.

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PCLN

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