4 Consumer Stock Stories for a Savvy Weekend Investment Read

Staples Inc. (NASDAQ:SPLS): Closing price $14.92

Staples said on Thursday that it will match the prices of its number-one Internet rival Amazon.com Inc. in order to push holiday sales. The deal applies to both online Staples sales and purchases done in stores. The firm the second biggest e-commerce site on the planet behind Amazon.com, which lists in excess of 130,000 office products, and can often deliver lower prices on goods than can other retailers. The Staples offer could combat a practice that retailers call “showrooming,” in which consumers pay a visit to a brick-and-mortar store to touch and examine a product, but then search online to purchase it at a lower price.

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Starbucks Corp. (NASDAQ:SBUX): Closing price $77.82

On Friday, Starbucks initiated off a petition drive to mobilize its customers and other firms in hopes of helping to end the federal government shutdown. Chief Executive Howard Schultz wrote in a letter posted on the company’s website, “Please join us in doing what you — and your companies — can to give the American people the voice they currently lack, and are desperately crying out for. And in the process, you can help to restore faith and trust in our government through your civil words and deeds.” By mid-morning Friday, over 200,000 persons had signed on, said Schultz in an appearance on CNBC’s Squawk on the Street.

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Toyota Motor Corp. (NYSE:TM): Closing price $26.20

It is thought that a verdict exonerating Toyota in the death of a California woman whose 2006 Camry apparently accelerated against her efforts to stop might make a good precedent for the automaker as it faces similar cases. Jurors deliberated for only five days before ahead of reaching their decision, and deciding that the vehicle’s design did not contribute to the death of 66-year-old Noriko Uno, who was killed in August 2009 when she was hit by another motorist, pushing her vehicle into a telephone pole and tree.

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Yum! Brands Inc. (NYSE:YUM): Closing price $67

According to a Thursday Securities and Exchange Commission filing, Yum! Director Robert Walter has purchased 20,000 shares of his firm at $66.09 apiece. Yum Brands’ share price fell earlier in the week after posting lower-than-anticipated third-quarter earnings for the period ended September 7. Management says it is not likely that sales in China will improve in the fourth quarter. Shares closed Friday up 1.61 percent at $67.00.

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Don’t Miss: Starbucks CEO Rallies Customers Behind His Petition to End the Shutdown.