4 Consumer Stock Stories for Investors Who Like to Shop

General Motors Company (NYSE:GM): Closing price $30.33

The 2014 Chevrolet Corvette Stingray will be unveiled this week at the annual Detroit auto show. The vehicle will mark the first new Corvette in nine years, which has members of America’s Corvette Club in great eagerness. The seventh-generation Corvette, called C7 by fans of the iconic sports car, features a front-mounted engine and a shape similar to a race car. GM allowed the media to view it on Sunday and will make photos and video available to the public. On Saturday, the company will give the Club a chance to see and touch the car an hour before the auto show is opened to the general public.

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Starbucks Corporation (NASDAQ:SBUX): Closing price $54.67

The world’s biggest coffee company is set to enter Vietnam in early February when it launches its first shop in Ho Chi Minh City, which is the nation’s financial center, formerly known as Saigon. However, many Vietnamese prefer their brew darker and stronger than Starbucks’ usual fare; the challenge for the company is too make its coffee there the way the locals prefer, rather than how most Americans like it. Consumption of the firm’s product jumped by 65 percent in Vietnam between 2008 and 2011. The reward for Starbucks is obvious, if it can get its product right.

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The Coca-Cola Company (NYSE:KO): Closing price $36.99

At one time not so long ago, Coca-Cola rose to the top of the world’s most powerful brands by linking its soft drinks with happiness. Nowadays it is facing a looming cloud over the industry, which is obesity. On Monday the company commences the airing of a two-minute spot during CNN, Fox News and MSNBC’s highest-rated shows in hopes of influencing the debate over sodas and their effects on public health. The ad exhibits Coke’s record of providing drinks with fewer calories and points out that weight gain is the result of the consumption of too many calories of any kind, and not only soda.

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eBay (NASDAQ:EBAY): Closing price $53.18

On Monday, PayPal said that seven new national retailers are using its in-store payments tech. Prior to this, PayPal had pledged to enroll a total of  20 large national retailers by the end of last year, and it currently has 23 retailers signed up to implement the eBay-owned company’s tech; the firm’s in-store payments offering is now being used in 18,000 brick-and-mortar stores across the United States.

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