4 Consumer Stock Stories for Monday Investment Shopping

OfficeMax (NYSE:OMX): Current price $11.48

The office supply chain has reconfigured its present outlet in The Shops of Grand Avenue of Milwaukee into a new format that is smaller in size but emphasizes services it can offer to small-business owners. OfficeMax’s Vice President of insights and innovation Kristin Muntean said that the location is now a place in which an entrepreneur can get assistance setting up a website, establishing off-site data backup, and recruiting a personal small-business adviser. The new format at its Milwaukee store is the first of its kind for the company and marks the latest move as firms in the office supply industry react to rising competition from general retailers and online suppliers.

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McDonald’s Corporation (NYSE: MCD): Current price $99.29

Analisy Jason West at Deutsche Bank says that currency trends could cost the fast-food megalith 4 to 5 cents per share in 2013, given strength in the United States dollar relative to euro, pound, Australian, and Canadian currencies. West explained: ”These currencies have declined about 3 to 4 percent vs. the United States dollar since McDonald”s fourth quarter earnings call on January 23rd. At that time, MCD guided to a 4 to 5 cents currency benefit in 2013. Given these moves, as well as a 7-percent decline in the Japanese yen over that time, we now believe currency is likely to be an approximate 4 to 5-cent drag this year, rather than a 4 to 5-cent benefit.”

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Delta Air Lines (NYSE:DAL): Current price $16.36

Domestic carriers such as Delta are now rewarding investors with the largest returns in over a decade. The Bloomberg U.S. Airlines Index of 10 carriers jumped by 35 percent in first quarter, representing the best start to a year since at least 1999.

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Aaron’s (NYSE: AAN): Current price $28.20

The Atlanta-based company announced last week from its 2013 National Managers Meeting in Nashville that it and its franchisees added a total of 950 new jobs across the United States and Canada in 2012. Chairman, President and Chief Executive Ronald W. Allen announced that his company plans a similar expansion for 2013. Aaron’s is a provider of sales and lease ownership and specialty retailing of residential furniture, consumer electronics, home appliances, and accessories.

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