4 Consumer Stock Stories for Tuesday Investment Shopping

The Coca-Cola Company (NYSE:KO): Current price $39.28

Coke affirmed late Monday that it will debut a line of calorie-free, carbonated, fruit-flavored water products called “Fruitwater” beginnng April 1.  The beverage will become part of the company’s Glaceau division, which makes other pricier bottled water such as Vitaminwater and Smartwater. Fruitwater will be sweetened with the artificial sweetener sucralose, which is best known as Splenda. Although it will not contain any fruit juice, the bottle says that the drink is “enhanced with nutrients,” a reference to its B vitamins, magnesium and zinc. The new offering was first reported by the trade journal Beverage Digest.

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KO

lululemon athletica (NASDAQ:LULU): Current price $63.81

In a press release late Monday the company notified guests that “we expect a shortage in our supply of black Luon pants and crops. We have determined that certain shipments of product received from our factories and available in store from March 1, 2013 do not meet our technical specifications. The items affected are certain styles of women’s bottoms in our signature black Luon fabric. The ingredients, weight and longevity qualities of the pants remain the same but the coverage does not, resulting in a level of sheerness in some of our womens black Luon bottoms that falls short of our very high standards.”

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Washington Post Co. (NYSE:WPO): Current price $444.35

It looks like a paywall this summer for frequent users of the Washington Post’s Web site, as those who view more than 20 articles or multimedia features per month will have to pay a fee, although the newspaper has thus far not been determined how much it will charge. However, the iconic publication has said that  large parts of its readership will be exempted; its home-delivery subscribers will have free access to all digital products, and students, teachers, school administrators, government employees and military personnel will have unfettered access to the Web site while in their schools and workplaces.

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WPO

J.C. Penney & Co. (NYSE:JCP): Current price $16.16

Analyst Omar Saad at ISI group believes that the historic retailer faces a forbidding task in persuading investors that Chief Executive Ron Johnson’s controversial turnaround strategy can still work, but the company might be bailed out by the real estate it controls. Saad has calculated that Penney’s top 300 store locations alone could bring $40 a share of enterprise value, with its remaining 800 locations worth another $6 a share. In addition, the company’s average occupancy cost is a mere $4 a square foot, far below the average of $70 per square foot of surrounding rents in its top mall locations.

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