4 Consumer Stock Stories for Wednesday Investment Shopping

The Coca-Cola Company (NYSE:KO): Current price $39.70

A study conducted by Coke found that online buzz has no measurable effect on short-term sales, but online display ads work similarly to those on TV, according to Eric Schmidt, senior manager-marketing strategy and insights, in a presentation at the Advertising Research Foundation’s Re:think 2013 conference in New York this week. It was quite the concession for Coca-Cola, whose iconic flagship brand has around 65 million fans, but Schmidt is not giving up on buzz, and he warned against interpreting the research too seriously, since it covers only buzz, and not sharing, video views or other aspects of social media.

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KO

eBay (NASDAQ:EBAY): Current price $52

eBay is modifying its fees for sellers for the first time since 2010, trying to lower costs and make pricing less complicated as it rivals the larger rival Amazon.com for online sellers. The new fee structure will range between 4 and 10 percent, depending on the size of the seller and the type of products sold, said Brian Hsu, EBay’s senior director of pricing, who added that the company will also no longer charge sellers to list most items. Chief Executive Officer John Donahoe is taking measures to prevent individuals and small businesses from moving towards Amazon, which lifted the number of items sold by outside sellers by over 40 percent in the last quarter.

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EBAY

Youku Tudou (NYSE: YOKU): Current price $17.47

The top Internet television company in China and Hong Kong Television Broadcasts Limited have formed an exclusive partnership that will bring an annual volume of more than 2,500 hours of the latter’s hot dramas and old classics to Youku Tudou’s websites and mobile clients. The  collaboration announcement was made at a star-packed conference held during the 37th Hong Kong International Film Festival. The two-year deal will broaden Youku Tudou’s coverage to almost all new and classic TVB titles.

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YOKU

Best Buy Co. (NYSE:BBY): Current price $23.11

The company’s top executive in China, Chief Executive, Five Star electronics chain, Nicholas Wang has resigned. Best Buy confirmed Wednesday that Wang exited the company earlier this week to “pursue other community and business interests.” In 2006, Best Buy acquired Five Star, which was China’s fourth-largest electronics retailer, for $180 million. With over 130 stores, Five Star was a crucial part of Best Buy’s ambitions to expand its international sales.

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BBY

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