4 Tech Stock Stories For A Weekend Download

Google (NASDAQ:GOOG): Closing price $799.69

Google executive Nikesh Arora has explained in detail about the firm’s advertising products, averring that its business is “strong across search and display, including the continued rise of mobile.” Further, Arora reported progress with “Enhanced Campaigns,” which constitutes the new ad-buying product the company launch in the first quarter that permits buying across multiple screens. Google hopes that improved campaigns will streamline, and boost, the purchase of ads on mobile devices. To that effect, Arora commented, “In the first two months since launch, more than 1.5 million campaigns have already been upgraded to enhanced campaigns and these clients are beginning to see great results,” said Arora. “We expect to migrate all campaigns that we manage by the end of the current quarter.”

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GOOG

Yahoo! (NASDAQ:YHOO): Closing price $23.47

This week during an earnings call, Chief Executive Marissa Mayer predicted that rebuilding Yahoo will require “a series of sprints,” saying that the first sprint “was all about getting people to believe in Yahoo.” The next phase, she said, “is all about building beautiful products and executing well against our business strategy.” That phase has commenced with the intro of two new apps: Yahoo is launching Yahoo Weather for iPhone, and Yahoo Mail for iPad and Android tablets. By addressing mass-market interests such as weather and email, the firm hopes to build interest throughout its entire line of mobile products. Adam Cahan, chief of mobile products at Yahoo, in an interview with The Verge“, said that “Marissa describes it as a chain reaction. I would love for you to use all 12 or 15 experiences that we’re going to build for. You probably won’t. But if I can get you to use a few, that’s success. If we do something that you really love in one product, you’ll give us a chance on another product.”

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YHOO

Amazon.com (NASDAQ:AMZN): Closing price $260.32

In the near-term, Amazon.com should introduce an all-out streaming TV effort, comprised of up to eight comedy pilots on its Amazon Instant Video site, which will be free for users to enjoy. All told, Wall Street estimates that the effort has already cost Amazon as much as $10 million. In contrast, Netflix is said to have spent $100 milliondeveloping its “House of Cards” series.  Amazon Chief Executive Jeff Bezos wants to attain more subscribers to Amazon Prime, which is the firm’s $79-per-year service, which offers free two-day shipping, access to Kindle Lending Library, and Prime Instant Video.

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AMZN

MEMC Electronic Materials (NYSE:WFR): Closing price $4.38

SunEdison, subsidiary of MEMC Electronic Materials, has reached an accord with Petrobras through which to construct one of the biggest solar photovoltaic power plants in Brazil. The facility will be located in Alto do Rodrigues, Rio Grande do Norte. Upon completion, the SunEdison Renewable Operations Center will oversee the ongoing operations of the plant. The energy generated will be sent to the National Interconnected System. The plant should generate 1.65 gigawatt hours per year, avoiding the emission of 380 tons of carbon.

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WFR

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