5 Consumer/Non-Cyclical Stocks Falling This Afternoon

Through most of the trading day on Thursday, September 8, 2011, these stocks are bringing down the Consumer/Non-Cyclical (NYSE:XLP) sector. Long time Wall St. Cheat Sheet readers know to watch stock prices because Technicals on the Stock Chart are Strong’ is one of the ‘T’s in our CHEAT SHEET investing framework.

Shares of BRF-Brasil Foods S.A. (NYSE:BRFS) are trading at $19.84, down 20 cents (-0.9%) from the previous close of $20.03. Brasil Foods SA is focused on raising, producing and slaughtering of poultry, pork and beef, processing and/or sale of in nature meat, processed products, milk and dairy products, pasta, frozen vegetables and soybean derivatives.

Stock Price Performance: From June 13, 2011, to September 7, 2011, the stock price had risen $4.70 (30.7%) from $15.33 to $20.03. The stock price saw one of its best stretches over the last year between March 16, 2011 and March 25, 2011 when shares rose for eight straight trading days, rising 9.8% (+$1.66). It saw one of its worst periods between July 1, 2011 and July 11, 2011 when shares fell for six straight trading days, falling 7.5% (-$1.32).

Ecolab Inc. (NYSE:ECL) is one of the sector losers in price. Its shares are trading at $52.82, down 33 cents (-0.6%) from the previous close of $53.13. Ecolab Inc. develops and markets cleaning and sanitizing products and programs, pest elimination, maintenance and repair services for the hospitality, foodservice, healthcare and industrial markets.

Stock Price Performance: From August 9, 2011, to September 7, 2011, the stock price had risen $6.87 (14.9%) from $46.26 to $53.13. The stock price saw one of its best stretches over the last year between August 19, 2011 and August 31, 2011 when shares rose for nine straight trading days, rising 20.4% (+$9.07). It saw one of its worst periods between July 21, 2011 and August 2, 2011 when shares fell for nine straight trading days, falling 8.8% (-$4.67).

Staples, Inc. (NASDAQ:SPLS) is among the price losers in the sector as its stock price is $14.17, down 14 cents (-1%) from the previous close of $14.31. Staples, Inc. is an office products company with segments of: North American Delivery, North American Retail and International Operations.

Stock Price Performance: From July 11, 2011, to September 6, 2011, the stock price had fallen $1.64 (-10.7%) from $15.27 to $13.63. The stock price saw one of its best stretches over the last year between June 23, 2011 and July 1, 2011 when shares rose for seven straight trading days, rising 4.2% (+64 cents). It saw one of its worst periods between May 31, 2011 and June 8, 2011 when shares fell for seven straight trading days, falling 11% (-$1.84).

Newell Rubbermaid Inc. (NYSE:NWL) is among the price losers in the sector. Its shares are trading at $13.57, which is 15 cents (-0.9%) below the previous close of $13.70. Newell Rubbermaid Inc. markets consumer and commercial products, including housewares, hardware and home furnishings.

Stock Price Performance: From July 11, 2011, to September 6, 2011, the stock price had fallen $2.34 (-15.2%) from $15.41 to $13.07. The stock price saw one of its best stretches over the last year between December 13, 2010 and December 21, 2010 when shares rose for seven straight trading days, rising 4.8% (+83 cents). It saw one of its worst periods between July 7, 2011 and July 14, 2011 when shares fell for six straight trading days, falling 5.4% (-87 cents).

Seaboard Corporation (AMEX:SEB) stocks are trading at $2140.01. This is $38.99 (-1.8%) below the previous close of $2179, making the company one of the biggest price losers in the sector today. Seaboard Corporation and its subsidiaries is a diversified international agribusiness and transportation company.

Stock Price Performance: From July 11, 2011, to September 6, 2011, the stock price had fallen $375.25 (-15.5%) from $2420.25 to $2045. The stock price saw one of its best stretches over the last year between March 15, 2011 and March 31, 2011 when shares rose for 13 straight trading days, rising 20.5% (+$411). It saw one of its worst periods between April 29, 2011 and May 9, 2011 when shares fell for seven straight trading days, falling 4.1% (-$99).