5 Financial Stocks Slammed in the Sell Off: PRU, STT, HIG, IVZ, JEF

Through most of the trading day on Monday, September 19, 2011, these stocks are bringing down the Financial (NYSE:XLF) sector. Long time Wall St. Cheat Sheet readers know to watch stock prices because Technicals on the Stock Chart are Strong’ is one of the ‘T’s in our CHEAT SHEET investing framework.

Shares of Prudential Financial, Inc. (NYSE:PRU) are trading at $48.62, down $2.86 (-5.5%) from the previous close of $51.45. Prudential Financial, Inc. offers a wide range of financial products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management and real estate services.

Stock Price Performance: From July 21, 2011, to September 16, 2011, the stock price had fallen $10.17 (-16.5%) from $61.62 to $51.45. The stock price saw one of its best stretches over the last year between December 14, 2010 and December 22, 2010 when shares rose for seven straight trading days, rising 6.4% (+$3.62). It saw one of its worst periods between July 7, 2011 and July 18, 2011 when shares fell for eight straight trading days, falling 8.4% (-$5.48).

State Street Corporation (NYSE:STT) is one of the sector losers in price. Its shares are trading at $32.63, down $1.80 (-5.2%) from the previous close of $34.43. State Street provides a range of investment management strategies, investment management advisory services and other financial services.

Stock Price Performance: From June 22, 2011, to September 16, 2011, the stock price had fallen $9.43 (-21.5%) from $43.86 to $34.43. The stock price saw one of its best stretches over the last year between October 28, 2010 and November 5, 2010 when shares rose for seven straight trading days, rising 10.6% (+$4.32). It saw one of its worst periods between December 22, 2010 and December 30, 2010 when shares fell for six straight trading days, falling 3.1% (-$1.48).

Hartford Financial Services Group Inc. (NYSE:HIG) is among the price losers in the sector as its stock price is $17.92, down $1.05 (-5.4%) from the previous close of $18.94. Hartford Financial Services Group Inc. provides investment products and insurance products in the United States.

Stock Price Performance: From June 22, 2011, to September 16, 2011, the stock price had fallen $5.55 (-22.7%) from $24.49 to $18.94. It saw one of its worst periods between August 15, 2011 and August 23, 2011 when shares fell for seven straight trading days, falling 18.6% (-$3.82). The stock price saw one of its best stretches over the last year between June 23, 2011 and July 1, 2011 when shares rose for seven straight trading days, rising 11.1% (+$2.69).

Invesco Ltd. (NYSE:IVZ) is among the price losers in the sector. Its shares are trading at $17.57, which is $1.10 (-5.9%) below the previous close of $18.67. Invesco Ltd. is a global investment management company providing retail, institutional and high-net-worth clients around the world with innovative solutions.

Stock Price Performance: From June 22, 2011, to September 16, 2011, the stock price had fallen $4.25 (-18.5%) from $22.92 to $18.67. The stock price saw one of its best stretches over the last year between February 9, 2011 and February 18, 2011 when shares rose for eight straight trading days, rising 9.4% (+$2.32). It saw one of its worst periods between August 15, 2011 and August 22, 2011 when shares fell for six straight trading days, falling 12% (-$2.19).

Jefferies Group Inc. (NYSE:JEF) stocks are trading at $13.98. This is 82 cents (-5.4%) below the previous close of $14.79, making the company one of the biggest price losers in the sector today. Jefferies Group, Inc. and its subsidiaries operate as independent, full-service global securities and investment banking firm serving companies and their investors.

Stock Price Performance: From June 22, 2011, to September 16, 2011, the stock price had fallen $6.13 (-29.3%) from $20.92 to $14.79. The stock price saw one of its best stretches over the last year between April 19, 2011 and April 28, 2011 when shares rose for seven straight trading days, rising 5.7% (+$1.31). It saw one of its worst periods between May 19, 2011 and May 26, 2011 when shares fell for six straight trading days, falling 6.8% (-$1.57).