Activision and Electronic Arts Face Off for Holiday Pot of Gold

Videogame companies are set to go to war with each other for the critical holiday shopping season. Activision (NASDAQ:ATVI) is due to launch the latest in the Call of Duty series today. Chief competition Battlefield 3 from Electronic Arts (NASDAQ:ERTS) sold over 5M copies within a week of its launch on October 25. Get ready for war!

In the past, these companies have released their titles at different times of the year. However, this year the stakes in the face-off are high. The success of the games is critical to both companies as the two top videogame makers have shifted strategy to release fewer, better-quality games every year. Although Activision and Electronic Arts may be fighting for your money, console makers Microsoft (NASDAQ:MSFT) and Sony (NYSE:SNE) are loving the lust for these new games.

“The two games are debuting at a time when videogame sales industrywide need a pick-me-up. In September, total U.S. game sales—including videogame console hardware and games—were $1.16 billion in the year to date, down 6% from $1.23 billion a year earlier, according to NPD Group,” reports The Wall Street Journal.

Here’s how top video game companies are trading now:

  • Activision Blizzard, Inc. (NASDAQ:ATVI): The shares recently traded at $13.88, up $0.14, or 1.02%. Its market capitalization is $15.86 billion. They have traded in a 52-week range of $10.40 to $14.40. Volume today was 18,222,981 shares versus a 3-month average volume of 8,811,360 shares. The company’s trailing P/E is 25.61, while trailing earnings are $0.54 per share. The company pays a dividend of $0.17 per share for a dividend yield of 1.20%. About the company: Activision Blizzard, Inc. publishes, develops, and distributes interactive entertainment software and peripheral products. The Company’s products cover diverse game categories, including action/adventure, action sports, racing, role playing, simulation, first-person action, music-based gaming and strategy. Get the most recent company news and stock data here >>
  • Electronic Arts Inc. (NASDAQ:ERTS): The shares recently traded at $24.15, down $0.34, or 1.39%. Its market capitalization is $7.99 billion. They have traded in a 52-week range of $14.67 to $26.13. Volume today was 6,039,443 shares versus a 3-month average volume of 8,611,690 shares. The company’s trailing earnings are $-0.88 per share. About the company: Electronic Arts Inc. develops, publishes, and distributes branded interactive entertainment software worldwide for video game consoles, personal computers, handheld game players, and cellular handsets. The Company also provides online game-related services. Get the most recent company news and stock data here >>
  • Take-Two Interactive Software Inc. (NASDAQ:TTWO): The shares recently traded at $15.59, up $0.02, or 0.13%. Its market capitalization is $1.35 billion. They have traded in a 52-week range of $10.62 to $17.58. Volume today was 880,157 shares versus a 3-month average volume of 1,691,690 shares. The company’s trailing P/E is 167.63, while trailing earnings are $0.09 per share. About the company: Take-Two Interactive Software, Inc. develops, markets, distributes, and publishes interactive entertainment software games and accessories. The Company’s products are for the personal computer, PlayStation game console, PlayStation 2 computer entertainment system, Xbox, Nintendo GameCube, and Nintendo Game Boy Advance. Take-Two operates offices worldwide. Get the most recent company news and stock data here >>
  • Microsoft Corporation (NASDAQ:MSFT): The shares recently traded at $27.05, up $0.25, or 0.93%. Its market capitalization is $227.55 billion. They have traded in a 52-week range of $23.65 to $29.46. Volume today was 28,583,312 shares versus a 3-month average volume of 62,796,300 shares. The company’s trailing P/E is 9.83, while trailing earnings are $2.75 per share. The company pays a dividend of $0.80 per share for a dividend yield of 3.00%. About the company: Microsoft Corporation develops, manufactures, licenses, sells, and supports software products. The Company offers operating system software, server application software, business and consumer applications software, software development tools, and Internet and intranet software. Microsoft also develops video game consoles and digital music entertainment devices. Get the most recent company news and stock data here >>

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