Activision Scores a Sales Hat Trick

Activision Blizzard (NASDAQ:ATVI) announced its much-awaited game Call of Duty: Modern Warfare 3 is a huge launch hit. In fact, so far the game is the biggest entertainment hit ever, with an estimated sell-through of $400 million and sales of more than 6.5 million units in the U.K. and U.S. within 24 hours of launch.

This is a hat-trick of sorts for the game – it’s the third straight year the Call of Duty franchise has set a one-day launch record across all genres of entertainment.

“We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories,” said Bobby Kotick, CEO Activision Blizzard (NASDAQ:ATVI), Inc. “Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for Star Wars and Lord of the Rings, two of the most successful entertainment franchises of all time.”

Here’s how top video game stocks are trading now:

  • Activision Blizzard, Inc. (NASDAQ:ATVI): The shares recently traded at $12.87, down $0.11, or 0.85%. Its market capitalization is $14.71 billion. They have traded in a 52-week range of $10.40 to $14.40. Volume today was 5,213,756 shares versus a 3-month average volume of 9,067,380 shares. The company’s trailing P/E is 23.75, while trailing earnings are $0.54 per share. The company pays a dividend of $0.17 per share for a dividend yield of 1.30%. About the company: Activision Blizzard, Inc. publishes, develops, and distributes interactive entertainment software and peripheral products. The Company’s products cover diverse game categories, including action/adventure, action sports, racing, role playing, simulation, first-person action, music-based gaming and strategy. Get the most recent company news and stock data here >>
  • Electronic Arts Inc. (NASDAQ:ERTS): The shares recently traded at $23.98, up $0.41, or 1.74%. Its market capitalization is $7.94 billion. They have traded in a 52-week range of $14.67 to $26.13. Volume today was 1,627,456 shares versus a 3-month average volume of 8,342,550 shares. The company’s trailing earnings are $-0.88 per share. About the company: Electronic Arts Inc. develops, publishes, and distributes branded interactive entertainment software worldwide for video game consoles, personal computers, handheld game players, and cellular handsets. The Company also provides online game-related services. Get the most recent company news and stock data here >>
  • Take-Two Interactive Software Inc. (NASDAQ:TTWO): The shares recently traded at $14.60, up $0.19, or 1.32%. Its market capitalization is $1.27 billion. They have traded in a 52-week range of $10.62 to $17.58. Volume today was 3,698,562 shares versus a 3-month average volume of 1,807,730 shares. The company’s trailing P/E is 156.99, while trailing earnings are $0.09 per share. About the company: Take-Two Interactive Software, Inc. develops, markets, distributes, and publishes interactive entertainment software games and accessories. The Company’s products are for the personal computer, PlayStation game console, PlayStation 2 computer entertainment system, Xbox, Nintendo GameCube, and Nintendo Game Boy Advance. Take-Two operates offices worldwide. Get the most recent company news and stock data here >>

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