Adobe Debuts New Management Capability for Marketing Cloud and 2 Other Hot Stocks to Watch

Adobe Systems Inc. (NASDAQ:ADBE): Current price $51.39

On Wednesday, Adobe unveiled a new dynamic tag management capability for Adobe Marketing Cloud, which dramatically accelerates the process for tagging content to be quantified and optimized across Web properties. It joins together existing Adobe tag management capabilities with cutting-edge tech from the recent purchase of Satellite technology.

The new functionality allows marketers extreme flexibility and control so as to quickly implement digital marketing strategies while lowering information tech dependence. Dynamic tag management supports both Adobe and non-Adobe tags, and although presently available to all Adobe Marketing Cloud customers, in the future, dynamic tag management will be broadened to marketers employing any digital marketing platform.

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Alcatel-Lucent (NYSE:ALU): Current price $3.34

Alcatel-Lucent and the communications service provider SaskTel have successfully finished a fiber-optic data transmission trial that can now enable data delivery at a speed of up to 400 gigabytes. The network the companies used for this trial was originally intended for 10-gigabyte data traffic. The trial was run on a live network over a distance of 250 kilometers between Saskatoon and Regina, and was based upon Alcatel-Lucent’s 1830 photonic services switch platform, which can be deployed along with several existing networks of between 10 and 100 gigabytes.

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Safeway Inc. (NYSE:SWY): Current price $30.98

The activist investor Jana Partners LLC said Wednesday that it might request further talks with Safeway about ways in which to raise returns to shareholders after it acquired a 6.2-percent position in the latter. In a Tuesday filing, Jana listed options for Safeway that include returning capital to shareholders and replacing management. Safeway’s shares jumped by 11 percent on word of Jana revealing its holding, marking the largest gain among Standard & Poor’s 500 Index companies, and are up modestly Wednesday in heavy trading. Jana disclosed its position after Safeway had earlier adopted a shareholder rights plan to block any unfriendly takeovers.

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