Advertisers Optimistic About Raising Spending
A bi-annual survey conducted by Advertiser Perceptions and released Monday found that ad and marketing executives at the biggest consumer brands are optimistic about raising ad spending, more so than they have been in the last four years. According to agency and marketer execs, ad spending is on the rise.
Rather surprisingly, digital and mobile advertising is the only sector that remains relatively flat, though numbers remain high, while more traditional platforms like cable and broadcast television are up and magazines and newspapers are making a huge comeback.
This year, ad spending is expected to surge above the pre-recession levels of the 2007 ad boom.
Advertising Companies to Put on Your Radar Include: Interpublic Group (NYSE:IPG), Omnicom Group Inc. (NYSE:OMC), MDC Partners Inc. (NASDAQ:MDCA), Lamar Advertising Company (NASDAQ:LAMR), Charm Communications Inc (NASDAQ:CHRM), Focus Media Holding Ltd. (NASDAQ:FMCN), Inuvo, Inc. (AMEX:INUV), National CineMedia, Inc. (NASDAQ:NCMI), interCLICK Inc (NASDAQ:ICLK), and ValueClick, Inc. (NASDAQ:VCLK).
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