17 Advertisers That Have Dropped Laura Ingraham’s Fox News Show
When Fox News host Laura Ingraham criticized Parkland school shooting survivor and gun control activist David Hogg, she probably wasn’t thinking much about possible ramifications. However, her shows’ advertisers started dropping out after Hogg named them on Twitter.
A little background: Four colleges, including UCLA, rejected Hogg’s applications. Of the rejections, Hogg told TMZ, “It’s been kind of annoying … but at this point, you know, we’re changing the world. We’re too busy.” Ingraham later tweeted that Hogg “whines about” the rejections. That day, Hogg tweeted names of her show’s advertisers, urging a boycott.
Here are the advertisers that are ditching Ingraham’s program in a show of solidarity. After the list, we’ll show which advertisers still remain on board.
1. Rachael Ray pet food brand Nutrish
Nutrish, which describes its products as “the best in natural dog and cat food,” told HuffPost in a statement, “We are in the process of removing our ads from Laura Ingraham’s program, as the comments she has made are not consistent with how we feel people should be treated.”
Hogg and others tweeted support for the company’s decision. However, others were critical. “Any company that listens to this kid doesn’t deserve my money anyway,” one tweeted. “School kids will not run this country. Our congress knows better and so should you all!”
Next: A well-known travel company
The travel review company said in a statement it does not “condone the inappropriate comments made by this broadcaster. In our view, these statements focused on a high school student, cross the line of decency. As such, we have made a decision to stop advertising on that program.”
Leading up to its announced decision, the company received a barrage of requests on Twitter both urging it to keep advertising and to stop advertising on Ingraham’s Fox News show.
Next: A home furnishings company also pulled its ads
Wayfair took issue with Ingraham’s being an adult who chose to personally criticize a high school student “who has lost his classmates in an unspeakable tragedy.” The company said while it does “support open dialogue and debate on issues,” it does not plan to continue advertising on Ingraham’s Fox News program.
Next: A major international food brand
“We have no plans to buy ads on the show in the future,” a spokesperson for Nestle said. The world’s largest food and beverage company did stop short, however, of specifying when the decision was made and whether Ingraham’s remarks about Hogg played a role.
The company did receive backlash on Twitter for its decision, with some replying to its (unrelated) tweets with comments like, “I will not support a company that stands against free speech.”
Next: You’ve probably used this website to book a vacation
“We have pulled the advertising,” travel site Expedia told CNBC, adding it “no longer advertises on this show.” A representative of the company told The New York Times it had recently pulled its ads but did not say when that happened or confirm whether it was related to Ingraham’s comments on Hogg in particular.
Next: A popular streaming TV service
The on-demand video company followed suit on March 29 and pulled its ads from the Fox News show. It made the announcement in a response to Hogg’s tweet: “We’d like to confirm that we are no longer advertising on Laura Ingraham’s show and are monitoring all of our ad placements carefully,” the company wrote.
Next: One of the biggest healthcare companies in America
7. Johnson & Johnson and Bayer
Healthcare product company Johnson & Johnson had most recently advertised its psoriasis treatment Stelara on the Fox News show. The company told HuffPost “it will pull advertising from Ms. Ingraham’s show.”
Aspirin company Bayer also followed suit, tweeting it would stop advertising on the show with “no plans to resume any time in the future.” A pharma company that hasn’t pulled its ads from the show to date is Pfizer. A company spokesperson told FiercePharma it had “no comment” on the matter.
Next: One of the biggest office supply companies in the U.S.
8. Office Depot
The office supply chain announced on March 30 it was pulling its ads. “We will no longer advertise with the Laura Ingraham show moving forward,” a spokesperson told The Hill.
The announcement didn’t come without some backlash. Some tweeted they planned to take their business elsewhere as a result of the company’s decision. “@Lowes better get ready for a flood of new business. They should thank you,” one wrote.
Next: A personal shopping service pulls the plug on its ads.
9. Stitch Fix
The personal shopping service company confirmed to HuffPost it would stop purchasing ads on Ingraham’s program. As with other advertisers, it received a mixed reaction on Twitter: “Thank you, Stich Fix! Looking forward to supporting a company that refuses to support adults who bully gun violence survivors,” one tweeted. Others who were not as supportive voiced opinions such as “I will not be purchasing anymore stitch fix if you have pulled your ads from Laura Ingraham show.”
Next: A top advertiser backs off
10. Jenny Craig
The weight loss and nutrition company said it would pull its ads from Ingraham’s program. “We have decided to take steps to discontinue advertising on this show,” a spokesperson said.
The company was a top advertiser, running commercials on the show five times in the days leading up to Ingraham’s tweet, reports said. Some people voiced support on Twitter, while others tweeted on the company’s page with the hashtag #IStandwithLaura.
Next: This car company doesn’t want to be associated with the show.
Daily Beast reporter Max Tani tweeted March 30 that a Honda spokesperson told him the company does not have any plans going forward to advertise on Ingraham’s show. Supportive comments on Twitter included, “Thank you, Honda, for acting on principle,” and “Happy as a long time Honda owner.” Another professed to be switching to Volkswagen as a result of the company’s decision.
Next: A casual dining chain
12. Ruby Tuesday
Restaurant chain Ruby Tuesday revealed on Twitter it will stop advertising. In response to a tweet that read, “I will not be eating at your restaurants while you continue to advertise on @IngrahamAngle show,” the company wrote, “We have no further airings of our ad scheduled on Laura Ingraham’s program.” The reply received 6,310 likes.
Next: A big insurance company says Ingraham’s comments are inconsistent with its values.
13. Liberty Mutual
The insurance company’s CEO David Long sent a letter to employees regarding the decision not to advertise further on Ingraham’s show. It called her comments “inconsistent with our values as a company, especially when it comes to treating others with dignity and respect … We will continue to analyze our advertising placements to make sure they align with our beliefs as a company.”
Next: A men’s clothing store
14. JoS. A. Bank
Although it ran commercials twice during the show’s broadcast on the day of Ingraham’s explosive tweet, the men’s clothing store distanced itself from her program; it told The Daily Beast it does not pay for advertising on the show, and the ads were likely bonuses provided by the Fox News network.
Next: This iconic vacation destination will no longer advertise on the show.
15. Atlantis, Paradise Island Resort
The Bahamas resort became the 10th advertiser to pull ads from the show, The Hill reported. “Atlantis does not support or agree with the recent comments made by television broadcaster Laura Ingraham,” a spokesperson said. “Although we are an organization that believes in freedom of expression, we do not condone discrimination, bullying, mockery, or harmful behavior of any kind. As a result of these events, we have decided to remove all brand advertising tied to the program.”
Next: Not everyone was happy to hear about this company’s decision.
“As of this morning, we have removed The Ingraham Angle from our TV advertising plan. It may take a few days for this change to take effect,” the hearing-aid maker tweeted on March 30, 2018. The tweet received more than 13,000 likes. While a supported responded with “adults shouldn’t bully kids,” another response was, “It will be a dangerous world if we are all so afraid to share our opinions for fear of losing our livelihoods.”
Next: Advertisers still remaining
Other advertisers on Ingraham’s show
Other companies that have recently advertised on Ingraham’s Fox News show (according to Media Matters) that have not commented on the situation (as of April 2, 2018) include:
- La Quinta
- Sleep Number
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