Amazon: We Hope You LOVE This New Kindle Fire

Amazon (NASDAQ:AMZN) CEO Jeff Bezos just concluded a Santa Monica event where he unveiled two new products: The Kindle Paperwhite, and the new Kindle Fire.

The Kindle Fire claimed about 20% of the tablet market this year. Amazon is serious about its push into the market, with many viewing the new Fire as a direct rival to Apple’s (NASDAQ:AAPL) iPad, which is rumored to announce a small iPad mini in the near future. The current iPad is 9.7 inches, appreciably larger than the Fire at 8.9 inches. The Fire supports 254 pixels per square inch, where the iPad claims 264ppi.

The new Fire has 16GB of storage, and features an improved email app. Skype and Facebook apps are also joining the lineup. Amazon is also adding some parental controls to the device which will allow them to control how much time is allowed for certain types of activity like gaming or reading.

The standard Fire looks priced at $159. The HD will run higher at $299 and a 4G LTE model will run as high as $499. Amazon may be offering its own data plans as well, reportedly offer 250 megabytes a month and 200GB of cloud storage for $50 a year.

The new Fire is slated to ship in November.

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