Americans Are Falling Out of Love with These Failing Retailers

Shoppers are in a very unforgiving mood. At least that’s what the latest ACSI consumer satisfaction report suggests. The American Customer Satisfaction Index analyzes customer ratings of the quality of products and services available in America’s most prominent retail stores. Intense online competition and a cutthroat approach for survival has many failing retailers struggling to regain loyalty among American consumers.

Reported satisfaction levels tend to correlate with annual earnings and overall success. People are in love with stores like Cabela’s, Costco, and Publix, but new 2017 shows that feeling doesn’t extend to many others. Should a downward spiral persist, these failing retailers may find themselves in a hole too deep to crawl out of. Which stores are most unlucky in love? Here are 15 retailers whose customer satisfaction rating plummeted to scary new lows.

15. Target

target store

The satisfaction rating has gone down. | Scott Olson/Getty Images

  • A 3% drop and an overall satisfaction score of 77

Breitbart reports Target has lost roughly $10 billion since the announcement of its transgender bathroom policy in 2016. A dozen underperforming stores are also closing in 2018, based on profitability metrics. Investors seem to believe there’s no room for a third wheel in the duel between Walmart and Amazon. This battle is cemented by a 3% decline in overall customer satisfaction, landing the chain a spot on ACSI’s list of retailers losing significant ground with American consumers.

Next: Customers don’t trust this retailer

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