AmEx and Zynga Reward Cardholders With Fake Cash

American Express (NYSE:AXP) and Zynga (NASDAQ:ZNGA) have announced the launch of the Zynga Serve Rewards program, which is tied to the Serve digital wallet and marks a new innovation in prepaid cards by linking incentives on everyday spending to online gaming.

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“We’re excited to partner with American Express to invent new ways for people to experience Zynga play in more parts of their day,” said Mark Pincus, CEO and Founder of Zynga. “Together we can add surprise and delight to every day shopping.”

“We’re thrilled to expand our relationship with Zynga and provide an easy way for players to earn Zynga virtual game cash by learning about Serve and signing up to receive the many benefits of our digital wallet,” said Dan Schulman, President of Enterprise Growth, American Express. “As the commerce landscape continues to change, and online and offline spending converges, Serve is focused on partnering with companies like Zynga to create unique value for our customers in the environments they love.”

After registering for the Zynga Serve Rewards program and funding the Serve account, customers can use the Zynga Serve Rewards card wherever American Express cards are accepted in the U.S., and receive online, in-game rewards in real time.

As of now, only the first five purchases of $25 or more on the Zynga Serve Rewards card will earn Farm Cash rewards for the company’s popular Farmville online game. As the program expands, all purchases will receive in-game rewards tracked through an in-game dashboard.

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