Analysts: Facebook News Feed Presents Strong ROI and 3 Other Research Notes to Peruse

Facebook (NASDAQ:FB): Cowen upgraded Facebook to Outperform from Market Perform. The analyst believes that strong ROI in the News Feed is sustainable with increasing advertising demand meeting rising inventory and prices. Also, Cowen sees Instagram and Video as additional monetization opportunities that are not fully reflected in shares. The shares’ price target has been raised to $53 from $29.

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Clorox (NYSE:CLX): Credit Suisse downgraded Clorox to Underperform from Neutral and lowered estimates to reflect weak category growth trends, increased raw material prices, and competitive pressures. The price target was lowered to $78 from $87.

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Prudential (NYSE:PRU): Goldman removed Prudential from the Conviction Buy List given relative valuation and preference for MetLife, which was added to the Conviction Buy List.

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Pier 1 Imports (NYSE:PIR): Credit Suisse believes Pier 1′s second-quarter miss was due to correctable marketing errors and not the beginning of reduced product demand. The firm upgraded shares to Outperform from Neutral and views Thursday’s selloff as overdone. The price target on the shares has been raised to $25 from $23.

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