Apple Throws Water on Amazon

From record-breaking Black Friday numbers, free shipping and price cuts, there’s no need to worry about Apple’s (NASDAQ:AAPL) iPad sales this holiday season.

With the launch of Amazon’s (NASDAQ:AMZN) Kindle Fire two weeks ago, worries grew that it was it was time for Apple to cut its highly coveted iPad price to stay competitive.

After looking at Black Friday sales numbers, Piper Jaffray analyst Gene Munster is estimating┬áthat Apple will sell 13.5 million iPads in the December quarter. He noted that the company’s flagship stores had been selling 68 percent more iPads per hour than the previous year: in 2011, there’s 14.8 iPads being sold per hour vs. Apple’s 8.8 iPads per hour during last year’s Black Friday.

Munster further noted that on Black Friday 2011, Apple (NASDAQ:AAPL) cut iPad prices between eight to nine percent as compared to 2010’s six to eight percent discounts. He based this number from observations at Apple retail stores on Friday and further supported the numbers with comScore data, which reported that Apple’s online store reported double-digit year over year traffic growth.

In addition, ShopperTrak reported Black Friday retail sales increased 6.6 percent year over year, representing its highest increase since 2007. Munter attributed the outpacing of Apple retail stores from overall retail sales thanks to iPad2 discounts.

Along with the positive iPad news, Apple’s Mac sales are also on target to ship 5.2 million computers in December.