Are Salesforce.com’s Institutional Sharebuddies Buying More Now?

In 2012, Salesforce.com’s (NYSE:CRM) shares are up 33.86 percent. On Monday, the company agreed to purchase the marketing company Buddy Media for $689 million. This comes after its May Radian6 products acquisition and represents Salesforce.com’s largest acquisition to date.

With the Buddy Media transaction, Salesforce.com can now produce a package that will allow customers to “engage, gain insight, publish, advertise and measure social marketing programs” according to Michael Lazerow, CEO and co-founder of Buddy Media.

Buddy Media’s board approved the buyout; it is expected to close in the fiscal third quarter.

After Salesforce.com’s latest transaction, will its largest shareholders increase their positions? 569 institutional firms indicated owning shares of Salesforce.com (NYSE:CRM) in Q1 2012. These firms reported owning a total of 637.74 million shares on 03/31/2012. The shares closed at $154.51 on 03/31/2012.

Here are the ten largest positions in Salesforce.com at the end of March 31st, 2012.

HBK Investments LP held 87,500,000 shares on 03/31/2012 worth $165,712,000. This brought the portfolio total to 2.89%.

Blackrock Institutional Trust Company N.A. held 81,100,000 shares on 03/31/2012 worth $151,657,000. This brought the portfolio total to 0.03%.

AQR Capital Management LLC held 61,375,000 shares on 03/31/2012 worth $115,078,000. This brought the portfolio total to 0.6%.

Susquehanna International Group LLP held 49,100,000 shares on 03/31/2012 worth $91,817,000. This brought the portfolio total to 0.03%.

Wolverine Asset Management LLC held 34,000,000 shares on 03/31/2012 worth $63,591,000. This brought the portfolio total to 1.23%.

Silverback Asset Management LLC held 29,150,000 shares on 03/31/2012 worth $54,547,000. This brought the portfolio total to 2.99%.

Ubs Oconnor LLC held 25,000,000 shares on 03/31/2012 worth $46,832,000. This brought the portfolio total to 0.61%.

Ferox Capital LLP held 22,490,000 shares on 03/31/2012 worth $42,197,000. This brought the portfolio total to 5.56%.

Lord Abbett & Co. LLC held 15,440,000 shares on 03/31/2012 worth $28,950,000. This brought the portfolio total to 0.06%.

Jabre Capital Partners S.A. held 15,000,000 shares on 03/31/2012 worth $28,081,000. This brought the portfolio total to 2.12%.

About the company: Salesforce.com, Inc. provides software on demand. The Company supplies a customer relationship management service to businesses worldwide providing a technology platform for customers and developers to build and run business applications. Clients use Salesforce.com to manage their customer, sales and operational data.

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