Baidu’s Whisper Number Showing Confidence

Baidu Inc. (NASDAQ:BIDU) is expected to report earnings on Thursday, July 24. The whisper number is $8.08, seven cents ahead of the analysts’ estimate and showing some confidence from investors. Whispers range from a low of $7.90 to a high of $8.55. Baidu has a 72 percent positive surprise history (having topped the whisper in 21 of the 29 earnings reports for which we have data).

Earnings history:

  • Beat whisper: 21 qtrs
  • Met whisper: 1 qtrs
  • Missed whisper: 7 qtrs

Our primary focus is on post earnings price movement. Knowing how likely a stock’s price will move following an earnings report can help you determine the best action to take (long or short). In other words, we analyze what happens when the company beats or misses the whisper number expectation.

The table below indicates the average post earnings price movement within a one and thirty trading day timeframe:

BIDU714A

The strongest price movement of -6.9 percent comes within twenty trading days when the company reports earnings that beat the whisper number, and -3.9 percent within twenty trading days when the company reports earnings that miss the whisper number. The overall average price move is ‘negative’ (beat the whisper number and see weakness, miss and see weakness) when the company reports earnings.

BIDU714B

The company has reported earnings ahead of the whisper number in three of the past four quarters with a whisper number. In the comparable quarter last year the company reported earnings four cents ahead of the whisper number. Following that report the stock realized a 2.8 percent loss in one trading day. Last quarter the company did not have a whisper number. Overall historical data indicates the company to be (on average within thirty trading days) a ‘negative’ price reactor when the company reports earnings.

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John Scherr is the founder and President of WhisperNumber.com, an independent financial research firm focused on earnings expectations. He is a regular contributor to CNBC and Fox Business Network, and has been featured in Barron’s, The Wall Street Journal, and MarketWatch. He is considered a leading expert on ‘whisper numbers’ and post earnings price movement analysis. WhisperNumber.com provides specific earnings trade alerts to take advantage of earnings report price movement with their Whisper Reactors subscription service.

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