Barnes & Noble Brings Nook Users This New Technology

Barnes & Noble Inc. (NYSE:BKS) plans to introduce a new technology that will provide Nook users with a new way to get information about books.

Chief Executive Officer William Lynch announced plans to start embedding near-field communication chips in the company’s e-readers. The NFC chips will allow Nook users to get information about a specific book by touching their e-reader to the physical book.

NXP Semiconductors NV (NASDAQ:NXPI) is currently the leader in manufacturing NFC chips,though Broadcom Corp. (NASDAQ:BRCM) has recently started working to develop the technology a well.