Belgian Brewer Wins “Bud” Word

The world’s largest brewer, Anheuser-Busch InBev NV (NYSE:BUD), has been officially granted the European Union-wide trademark right to use the word “Bud” for its beer products.

Based in Belgium, the leading global brewer’s Bud registration was approved by the European Union’s trademark authority, The Office for Harmonization in the Internal Market, on June 14.

“While we have national rights for Bud and Budweiser in many European Union member states, it fills in the remaining gaps that we had,” Frank Hellwig, global legal director at Anheuser-Busch InBev NV (AB InBev) said. ”We now have more countries covered by Bud or Budweiser trademark registrations than we have had at any point in time in the 137-year history of the brand,” he added.

The approval puts an end to AB InBev’s trademark clash regarding use of the Bud brand with its Czech competitor Budejovicky Budvar NP, which has been ongoing at the European Union General Court in Luxembourg for more than a century.

Bloomberg reports that at various stages of the dispute, each brewer won and lost the rights in different rulings, but AB InBev, founded by German-born American Adolphus Busch, stated it started using the Budweiser name back in 1876, 19 years before Budvar was even formed. AB InBev is renowned for its array of popular global brands including Budweiser, Corona, Stella Artois and Beck’s. The company attributes its quality and success to its origins at the Den Hoorn brewery in Leuven, Belgium in 1366.

The company also has roots in St. Louis, Missouri dating back to 1852. According to AB InBev’s official website, it realized $39.8 billion in revenue in 2012 and is geographically diversified with a balanced exposure to developed and developing markets. The website states that AB InBev leverages from the collective strengths of its approximately 150,000 employees based in 24 countries worldwide. The company said it strives to be the “Best Beer Company in a Better World”.

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