Burger King Rolls Out Home Delivery
Home delivery is Burger King’s latest bid to compete with industry leader McDonald’s (NYSE:MCD), as well as Wendy’s (NASDAQ:WEN), which has recently begun to overtake Burger King in its share of the U.S. fast food market.
Customers will pay …
a $2 deliver charge and must order a minimum of $8 to $10 worth of food, depending on the store. During the testing phase, orders will be accepted only from customers within a 10-minute drive of the restaurant, with the goal of delivery within 30 minutes or less.
“New delivery packaging technology, in conjunction with thermal bags, keep food hot and fresh,” said Kristen Hauser, a spokeswoman for the Miami-based company.
Burger King has already had great success with home delivery programs in Mexico, Turkey, Brazil, Columbia, and Peru, said Hauser. “We are currently testing the service to bring this convenience to the United States, starting with just a few restaurants in the DC area.”
Hauser’s statement contained no specific plans for a national rollout, though the company plans to expand testing to 16 stores by the end of the month.
Not all menu items will be available for delivery, among them fountain drinks, milkshakes, coffee, and breakfast foods. Customers can order online or via phone.
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