Burger King’s Strategy to Retake the Throne

Burger King (NYSE:BKC) added 10 new items to its menu, launching the biggest menu expansion in its history. Nearly all the new menu items at Burger King mimic items from rival McDonald’s (NYSE:MCD).

Over the recent years, McDonald’s has stretched out its market share lead over the burger chain. However, before Burger King can go after McDonald’s dominance in the industry, the burger chain will have to focus on beating Wendy’s (NYSE:WEN), which recently overtook it to become the No. 2 fast food chain in the country.

To contact the reporter on this story: Diallah Haidar at staff.writers@wallstcheatsheet.com

To contact the editor responsible for this story: Damien Hoffman at editors@wallstcheatsheet.com