Coca-Cola: The Secret Formula has Moved for the First Time

For the first time ever, Coca-Cola (NYSE:KO) moves the beverage’s secret formula from its home in a bank vault to an Atlanta museum exhibit, where it will be kept but not displayed. The closely-kept formula, created in 1886, reportedly holds “psychological” value for the company for its role in keeping alive 125 years of advertising, marketing and childhood nostalgia.

Here’s how soda stocks are trading now:

The Coca-Cola Company (NYSE:KO): KO shares recently traded at $66.83, up $0.05, or 0.07%. They have traded in a 52-week range of $61.29 to $71.77. Volume today was 3,262,716 shares versus a 3-month average volume of 9,861,520 shares. The company’s trailing P/E is 12.29, while trailing earnings are $5.44 per share. Get the most recent company news and stock data here >>

Pepsico, Inc. (NYSE:PEP): PEP shares recently traded at $64.49, down $0.42, or 0.65%. They have traded in a 52-week range of $58.50 to $71.89. Volume today was 2,021,212 shares versus a 3-month average volume of 9,003,470 shares. The company’s trailing P/E is 16.17, while trailing earnings are $3.99 per share. Get the most recent company news and stock data here >>

Jones Soda Co. (NASDAQ:JSDA): JSDA shares recently traded at $0.55,. They have traded in a 52-week range of $0.42 to $1.79. Volume today was 86,823 shares versus a 3-month average volume of 90,845 shares. The company’s trailing earnings are $-0.23 per share. Get the most recent company news and stock data here >>

Hansen Natural Corporation (NASDAQ:HANS): HANS shares recently traded at $95.79, up $0.02, or 0.02%. They have traded in a 52-week range of $48.28 to $97.31. Volume today was 183,390 shares versus a 3-month average volume of 1,105,100 shares. The company’s trailing P/E is 33.02, while trailing earnings are $2.90 per share. Get the most recent company news and stock data here >>

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