Coke Leads Consumer Staple Stocks Investors are Tossing Away: KO, CCE

Through most of the trading day on Thursday, October 6, 2011, these stocks are bringing down the Consumer/Non-Cyclical (NYSE:XLP) sector. Long time Wall St. Cheat Sheet readers know to watch stock prices because Technicals on the Stock Chart are Strong’ is one of the ‘T’s in our CHEAT SHEET investing framework.

The Coca-Cola Company (NYSE:KO) is one of the sector losers in price. Its shares are trading at $64.84, down 75 cents (-1%) from the previous close of $65.53. Coca-Cola is a leading manufacturer of nonalcoholic beverage concentrates and syrups.

Stock Price Performance: From September 6, 2011, to October 4, 2011, the stock price had dropped $3.73 (-5.4%) from $68.96 to $65.23. The stock price saw one of its best stretches over the last year between June 24, 2011 and July 7, 2011 when shares rose for nine straight trading days, rising 5.9% (+$3.79). It saw one of its worst periods between May 19, 2011 and May 27, 2011 when shares fell for seven straight trading days, falling 2.9% (-$1.93).

Coca-Cola Enterprises Inc. (NYSE:CCE) is among the price losers in the sector as its stock price is $23.48, down 17 cents (-0.8%) from the previous close of $23.66. Coca-Cola Enterprises makes and distributes soft drinks to customers in the U.S, Canada, and certain Caribbean islands.

Stock Price Performance: From July 11, 2011, to October 4, 2011, the stock price had fallen $4.12 (-14.5%) from $28.34 to $24.22. The stock price saw one of its best stretches over the last year between October 7, 2010 and October 18, 2010 when shares rose for eight straight trading days, rising 8.1% (+$1.78). It saw one of its worst periods between December 10, 2010 and December 22, 2010 when shares fell for nine straight trading days, falling 3.6% (-92 cents).