Consumer Biz Recap: Volkswagen Ponders Emerging Markets, Wal-Mart Sells Life Insurance

Volkswagen (VLKAY.PK) is thinking about bringing a budget brand to emerging markets so as to take advantage of the higher growth rates. If the company goes through with the plan, a price range between €6,000 and €8,000 is projected for a group of models among which might include small sedans and vans.

Ah, nostalgia. The big, wonderful catalog that retailers such as Sears (NASDAQ:SHLD) sent out for decades gets a second life as more consumers move back to that shopping mode after Internet commerce pushed it to the sidelines. There are, of course, extra costs involved, but such brands as Victoria’s Secret (NYSE:LTD) and Restoration Hardware (RSTO) have updated their catalogs to help boost sales.

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Wal-Mart Stores (NYSE:WMT) pushes father into financial services through a pilot program to sell life insurance in approximately 200 of its stores located in South Carolina and Georgia. Shoppers will be able sign up for a pre-paid one-year policy through MetLife for between $10,000 to $25,000 worth of coverage. The cost will average around $100.

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