Consumer Biz Recap: Wal-Mart SLY With Shareholders, McDonald’s Challenges NYC Mayor

Now that Ford (NYSE:F) has gotten its iconic blue oval back, it plans to market the logo on Facebook (NASDAQ:FB), with a line of promotions for merchandise atop the ads for its vehicles. Financial details of the magnitude of the ad purchase have so far not been released, but it might be noted that rival General Motors (NYSE:GM) had spent $10 million on the site prior to its high-profile exit.

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On the first day of Wal-Mart’s (NYSE:WMT) annual meeting in Arkansas, shareholder resolutions that sought sweeping board changes have failed to win a majority. Vote totals will be filed with the SEC on Monday.

McDonald’s (NYSE:MCD) is using the concept of consumer sovereignty to oppose the New York City government’s proposed new rules that disallow sales of large containers of sugary sodas and other soft drinks. The fast food giant tweeted Mayor Bloomberg, that ‘consumers know how to make the best choices for themselves’. MCD’s top chef has said publicly that the company now offers salads, smoothies, and oatmeal, thus implying that it will be drawn into the obesity debate, and also that its customers can simply refuse the supersizing of its drinks and higher calorie foods.

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