Consumer Business Review: Staples’ Endangered POSITION, Shatner BEAMED BACK To Priceline

These were yesterday’s top stories:

Staples (NASDAQ:SPLS) has seen its peers OfficeMax (NYSE:OMX) and Office Depot (NYSE:ODP) decline, but the former might not be the remaining super office store forever. Profits have dropped dramatically and sales guidance has been reduced, prompting Herb Greenberg to wonder if any firm will survive in that sector. Further, leveraged buyouts don’t appear imminent.

Investing Insights: Staples Earnings: Here’s Why Shares are Crashing 16% Now.

Shatner is back! Priceline.com’s (NASDAQ:PCLN) much liked Negotiator character comes back to life after seemingly falling to his death in an ad run last January. The advertising campaign that features the actor/singer is said by analysts to be a “differentiator” for the firm in the highly-competitive online travel space.

Shares of Diamond Foods (NASDAQ:DMND) moved higher Wednesday on the news that Moore Capital took out a new position. Investors might still worry about the company’s accounting and compliance problems, but growing support from institutional investors could indicate that the firm is nearing the end of the tunnel, and not into an oncoming train.

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