Consumer Cyclical Sector Review: New Barbie Campaign, Ford Forgoes Pentagon Competition

Mattel, Inc. (NASDAQ:MAT): This year, Barbie invites girls to play with fashion and dress up their imaginations with a new global brand campaign. For more than 50 years Barbie has been the world’s most popular fashion doll, inspiring girls to try on different roles and encouraging them to play out their dreams. The See What Happens When You Play with Barbie campaign celebrates the style icon and her role in delivering a never-ending array of fantasy-to-career outfits for girls to explore. The television advertising campaign opens the giant pink doors to Barbie’s Dream Closet and is complemented by an augmented-reality online destination, apparel for girls, and new product introductions that put Barbie, and her fashion heritage, center stage.

The shares closed at $19.91, up $1.45, or 7.85%, on the day. Its market capitalization is $7.17 billion.

Knoll Inc (NYSE:KNL) announced that it has acquired FilzFelt, purveyors of German-milled 100% wool design felt as well as felt floor coverings and architectural applications for the residential, hospitality and contract office furniture markets. Andrew B. Cogan, Knoll CEO, said, “The acquisition of FilzFelt reflects our strategy of building sales in our high design, high margin specialty businesses which appeal to both commercial buyers and consumers worldwide.”

The shares closed at $16.34, down $0.53, or 3.14%, on the day. Its market capitalization is $780.20 million.

Ford Motor Company (NYSE:F): Though Ford (NYSE:F) examined a possible joint bid with Raytheon (NYSE:RTN) and Future Force, the automaker has decided not to participate in a new Pentagon competition to replace the military’s fleet of Humvee vehicles, Reuters reports. Navistar (NYSE:NAV) and Oshkosh (NYSE:OSK) have expressed interest in the contest, as have BAE Systems (BAESY), Lockheed Martin (NYSE:LMT) and General Dynamics (NYSE:GD).

The shares closed at $12.88, down $0.08, or 0.62%, on the day. Its market capitalization is $48.95 billion.

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To contact the reporter on this story: Stella Mariz at staff.writers@wallstcheatsheet.com

To contact the editor responsible for this story: Damien Hoffman at editors@wallstcheatsheet.com