Could Disney Be Interested In This Toy Manufacturer?

Mickey Mouse Darth VaderSince Disney’s (NYSE:DIS) $4.05 billion acquisition of Lucasfilm was announced last week, rumors have already begun to circulate that the company is also interested in buying the toy manufacturer Hasbro (NASDAQ:HAS). After all, the purchase would give Disney the toy and table top game licenses for the Star Wars characters.

In an article published on November 5, MTV Geek reported that “we have it on good authority that serious discussions are happening at the highest levels of both Disney and Hasbro to fold the largest toy and game company on the planet into the Mouse.”

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The acquisition would not only give the company toy and table top game licensing rights to the Disney-owned Star Wars and Marvel franchises, but also Transformers, G.I. Joe, and Dungeons and Dragons.

As of yet, no distinct plans for purchasing Hasbro have been made. However, MTV Geek said that the discussions were serious enough “that something could be announced at any time,” noting that the Lucasfilm acquisition took as little as six months to complete.

Shares of Hasbro were up 4.5 percent in early afternoon trading on the strength of the rumor.

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