Digital Device Ownership Jumps to 29 Percent
Both tablets and e-books got a sharp increase via holiday sales. The Pew Research Center’s Internet American Life Project has ongoing surveys studying how people use the internet and mobile devices and the effects on people’s use of libraries. Just a part of a large research project funded by the Bill and Melissa Gates Foundation.
The results showed tablet ownership jumped from 10 percent to 19 percent from mid-December to January. E-books experienced the same growth. At least 29 percent of Americans own one of the devices.
Prior to holiday sales, there was very little change in ownership of either devices. Lower costs for the Amazon (NASDAQ:AMZN) Kindle Fire and Barnes & Noble’s (NYSE:BKS) Nook may have been responsible for increased sales.
According to the Pew Research Center’s results, the increase was significant for people with higher levels of education and income of more than $75,000. Moving down to a $30,000 to $50,000 income range is 12 percent lower for e-book readers. Tablets were popular with those under 50, and e-book readers had more women buyers than men.
The Pew Research Center plans to release reading habits and library use related to digital devices and content. Libraries may or may not be eager to see those results.
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