DirecTV Adds TiVo To Its Arsenal

In a shot in the arm for satellite set top box maker TiVo (NASDAQ:TIVO), pay-TV provider DirecTV (NASDAQ:DTV) has decided to introduce TiVo’s boxes for its satellite direct-to-home TV service.

The box, launching December 8, can receive all DirecTV video including on-demand and pay-per-view, and also be remotely scheduled through the Internet. The box comes home for a monthly $5 service fee plus $10 per month for HD access and $7 per month for DVR.

Things are definitely looking up for TiVo, what with a BUY initiated on the stock yesterday by UBS analyst Brian Fitzgerald, who cites the Q3 subscriber additions of 117K by the company as the launching pad to a price target of $13. He also expects long term trends in online video and content distribution to work in TiVo’s favor.

Here’s how satellite players are trading on the news:

TiVo Inc. (NASDAQ:TIVO): TIVO shares recently traded at $10.00, down $0.05, or 0.5%. They have traded in a 52-week range of $7.06 to $12.65. Volume today was 178,064 shares versus a 3-month average volume of 2,629,790 shares. The company’s trailing P/E is 19.80, while trailing earnings are $0.51 per share.

DIRECTV (NASDAQ:DTV): DTV shares recently traded at $47.33, up $0.38, or 0.81%. They have traded in a 52-week range of $39.12 to $53.40. Volume today was 1,080,742 shares versus a 3-month average volume of 6,722,110 shares. The company’s trailing P/E is 14.75, while trailing earnings are $3.21 per share.

Dish Network Corp. (NASDAQ:DISH): DISH shares recently traded at $27.23, down $0.14, or 0.51%. They have traded in a 52-week range of $17.95 to $32.56. Volume today was 757,886 shares versus a 3-month average volume of 3,677,200 shares. The company’s trailing P/E is 8.35, while trailing earnings are $3.26 per share.

EchoStar Corp. (NASDAQ:SATS): SATS shares recently traded at $23.53, up $0.08, or 0.34%. They have traded in a 52-week range of $20.22 to $38.47. Volume today was 39,707 shares versus a 3-month average volume of 194,889 shares. The company’s trailing P/E is 11.02, while trailing earnings are $2.14 per share.

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