It appears that the expansion by Netflix (NASDAQ:NFLX) into four Scandinavian countries last week was only the tip of the iceberg, as job postings found on the company’s website Monday signal even larger moves are on the horizon.
The online video streaming service posted a call for “experienced linguists” to presumably help facilitate the service’s translation into seven new languages. The languages include Turkish, Dutch, Hindi, German, Italian, Korean, and Japanese, and have invited a whirlwind of speculation that Netflix is planning moves into those markets where the languages are spoken.
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If those assumptions are warranted and Netflix is indeed planning expansions in major markets like India and Asia, the ripples are sure to be felt across the entire video streaming industry, which was been characterized by increasingly heated competition as of late.
Netflix’s challengers to become the premier global on-demand video provider include LoveFilm, which has been busy with expansions of its own. Since being bought by Amazon (NASDAQ:AMZN) in 2011, the ‘British Netflix’ has moved into Germany, Norway, Denmark, and Sweden, and is preparing for a launch in France next March.
Over the course of its expansions abroad, Netflix has evolved into more than just a tech company. Next month, it will exclusively premiere the newest season of the popular U.S. television series Breaking Bad in the U.K. and Ireland – its fastest growing markets. Blurring the line between being a technology company and a media firm seems to be Netflix’s plan for gaining the upper hand on video-content-streaming competitors like Amazon, Apple (NASDAQ:AAPL), and Google’s (NASDAQ:GOOG) YouTube.
Netflix Chief Executive Reed Hastings gave voice to such ambitions when he said that his company wants to be “better at technology than any media company, and better at media than any technology company.”
The bold initiatives have grabbed the attention of Netflix investors, with shares trading up around 4 percent early Monday. Since September 25, Netflix stock is up 25 percent.