Dr. Pepper Expanding Its Line of 10-Calorie Soft Drinks

Dr. Pepper Snapple Group (NYSE:DPS) is expanding its line of “Ten” soft drinks after promising results from the debut product, Dr. Pepper Ten. The line of Ten soft drinks are sweetened with a blend of no-calorie artificial sweeteners and corn syrup to yield 10-calorie versions of its favorite soft drinks that are closer to their true flavors than the existing no-calorie, diet products. The company will be releasing 7 Up Ten, A&W Ten, Canada Dry Ten, Sunkist Ten, and RC Cola Ten in test markets as early as January.

Market Watch quoted Chief Executive Larry Young who said, “Now they [consumers] can come back, drink our ‘Ten’ products and enjoy the full flavor of our brands and not worry about the caloric intake. You have to keep the doctor happy.”

This move also reflects the soft drink industry’s attempts at innovation in order to reverse a declining sales trend that has been ongoing since 2005 according to Beverage Digest.  The company also recently took its Sun Drop product national earlier this year in order to boost sales and plans to revitalize more of its smaller product lines in the future.

Here’s how top beverage companies closed the week:

Dr Pepper Snapple Group, Inc. (NYSE:DPS): DPS shares recently traded at $36.69, up $0.05, or 0.14%. They have traded in a 52-week range of $33.68 to $43.13. Volume today was 961,800 shares versus a 3-month average volume of 1,956,010 shares. The company’s trailing P/E is 14.92, while trailing earnings are $2.46 per share.

The Coca-Cola Company (NYSE:KO): KO shares recently traded at $66.38, down $0.45, or 0.67%. They have traded in a 52-week range of $61.29 to $71.77. Volume today was 10,585,323 shares versus a 3-month average volume of 9,982,760 shares. The company’s trailing P/E is 12.20, while trailing earnings are $5.44 per share.

Pepsico, Inc. (NYSE:PEP): PEP shares recently traded at $64.28, up $0.19, or 0.3%. They have traded in a 52-week range of $58.50 to $71.89. Volume today was 6,571,581 shares versus a 3-month average volume of 9,240,020 shares. The company’s trailing P/E is 16.11, while trailing earnings are $3.99 per share.

Jones Soda Co. (NASDAQ:JSDA): JSDA shares recently traded at $0.44, up $0.02, or 4.76%. They have traded in a 52-week range of $0.42 to $1.79. Volume today was 70,587 shares versus a 3-month average volume of 75,356 shares. The company’s trailing earnings are $-0.23 per share.

Hansen Natural Corporation (NASDAQ:HANS): HANS shares recently traded at $93.83, up $1.75, or 1.9%. They have traded in a 52-week range of $48.28 to $97.31. Volume today was 598,770 shares versus a 3-month average volume of 1,126,510 shares. The company’s trailing P/E is 32.34, while trailing earnings are $2.90 per share.

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