Electronic Arts Feels the Force

Electronic Arts (NASDAQ:EA) says Star Wars: The Old Republic, the company’s biggest effort yet in the arena of subscription-based online games, is showing strong early momentum. EA reports that more than 60 million hours of gameplay have been logged so far by more than a million game users, among other things.

The Old Republic has received praise for breaking new ground in the MMO genre with innovations such as truly highlighting the story and player choice and adding fully voiced characters. These changes, along with sleek gameplay and a smooth service, have contributed to a number of impressive gameplay accomplishments from the frenzied community.

Here’s how Electronic Arts shares reacted to the news:

Electronic Arts Inc. (NASDAQ:EA): ERTS shares recently traded at $N/A,. They have traded in a 52-week range of $ to $. Volume today was shares versus a 3-month average volume of shares. The company’s trailing P/E is , while trailing earnings are $ per share.

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To contact the editor responsible for this story: Damien Hoffman at editors@wallstcheatsheet.com