Facebook Crafts Wider Web Ad Strategy and 4 Social Media Stocks Seeing Action

Facebook (NASDAQ:FB): Current price $29.70

Spruce Media, which is one of Facebook’s biggest ad-buying clients, believes that Facebook will go “head-to-head” against Google for advertising on the wider web, a move which it thinks will “turn the existing display ad world on its head.”

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Groupon (NASDAQ:GRPN): Current price $4.96

It is thought that the online deals provider Groupon has purchased Glassmap at an undisclosed price. Glassmap’s tech permits smartphone users to share their current location on a real-time basis with family and friends.

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Pandora Media (NYSE:P): Current price $10.59

The freshly-unified Sony/ATV-EMI music publishing giant has flexed its market clout to negotiate a 25 percent royalty increase from Pandora, says The New York Post, which notes that the arrangement should run for the next 12 months.

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Zynga (NASDAQ:ZNGA): Current price $2.46

On Thursday, Zynga launched Elite Slots on Facebook, representing the latest title to join its growing repertoire of casino games.

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Yelp (NYSE:YELP): Current price $20.31

The reviews site Yelp has now added restaurants’ health-inspection grades, providing users yet another criterion through which they can decide where to dine. Yelp said on Thursday that city-provided health-score information will be first available in San Francisco, with restaurant grades for New York City in the coming weeks.

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